SHIPPED
Landing Page Templates
optimizing landing pages at scale
MY ROLE
Product Designer
Spearheaded a template system to help create more flexible and responsive designs to be adapted across verticals to help streamline and shorten delivery times
Shortened delivery timeline by 50% (2 months to 4 weeks), increasing revenue by 15%
Provided a leading example of scalable solutions to be adopted by other teams and verticals across the company
IMPACT
For every new client, designers would create a new landing page from scratch
Simple landing pages would take over a month to design and develop
Inconsistencies in components and overall structure and layout
No collaboration between design and engineering
The faster we can design and build, the more clients we'll have within the year therefore increasing revenue
We were able to secure more clients since timeline deliveries were cut in half, and plan on scaling other sections on the landing page. This will help future designers iterate faster to develop designs quicker and more efficiently to align with engineering.
