V1
Nextiles
smart fabric, personalized insights
MY ROLE
Product Designer
IMPACT
The Nextiles app was created to help visualize and interpret complex data to improve athletic performance over time.
How can we display valuable metrics in a digestible way to be easily interpreted as actionable feedback?
What metrics are most important for athletes and coaches to track?
How can we create a smooth onboarding flow that allows athletes to connect their sleeve to the app
In order to understand the challenges athletes faced day to day in their training regiment and identify opportunities to help them track their progress, our team used these specific methodologies within our design process:
Timeline
The first phase of research began with understanding professional athletes. Our client had a very specific target audience in mind and he envisioned his physical product & app to be utilized by professional baseball and football players — specifically pitchers and quarterbacks.
We were curious to learn about their:
Training schedules
Relationships with their coach/trainers
If they tracked their progress
Injury/recovery experiences
Conflict
So our team began reaching out to potential professional athletes for interviews however, we quickly realized the difficulty in getting a hold of athletes of this caliber. After consulting with our client, we agreed to shifted gears and interview a variety of participants via Zoom that:
Played sports competitively
Had frequent training schedules
Shared similar mindsets of constantly improving
Had experience with metrics
What We Learned
Statistics over time
Athletes compare their current practices to past practices to see areas of improvement
Lack of objective feedback
Athletes are frustrated with the subjective feedback from their coaches, which are based on perceptions & feelings from experience instead of measurable observations
Overexertion
Athletes tend to overexert their muscles during training, resulting in injuries
Training with multiple coaches
Athletes usually train with more than one coach at one time & appreciate their different perspectives
Pain Points
Our team wanted to understand players even further through a day in the life, so we created a journey map to help visualize his emotional timeline of highs and lows throughout his practice session from pre-practice, to during, to post-practice.
We identified 2 major pain points:
1. Player has suffered a previous injury in the past and is afraid it will affect his current performance.
2. Player is frustrated with the subjective feedback from his coaches with no actionable critique.
See data dashboard of the metrics you are tracking and a in-depth informative analysis about what each graph is showing.
Compare your stats from the June 22nd and June 6th practices
Share your data metrics with the coaches of your choosing.
Prevent injury by viewing your current condition and receive alerts about any serious muscle strain.